©2016 BY TRACEY JENNINGS. PROUDLY CREATED WITH WIX.COM

 

the brand behind the brand

PASSION
Retail, Fashion, Beauty, Style

EXPERTISE
Advertising and Marketing

EVOLVING CURIOSITY
Consumer Mindset

PROVEN PRECEDENT FOR RESULTS
Driving Sales

 

connector of content to people

Storyteller and curator of emotionally charged, consumer brand experiences.

High-performing and innovative marketing/advertising executive with over 20 years of proven global brand leadership experience within the retail, beauty, entertainment, consumer products, media, automotive, and insurance industries.


Laser focused on driving results while elevating team performance in high matrix, very fast paced organizations.


I love what I do! I am now looking for new challenges to leverage my expertise and passion while creating a bit of magic for brands.

The traceydanielle Consulting Group.

 

powerhouse
brand experience

 

professional landscape

 

Executive Vice President, GLOBALHUE

September 2013 - current

Currently, Jennings is responsible for delivering innovative, award-winning brand and creative strategies for powerhouse brand; Coca-Cola and Walmart-- the agency's largest accounts. Her role also transcends from leading client services to strategic planning & analytics (traditional and social media) and new business development.

As the highest ranking employee, reporting to the CEO, Jennings is also responsible for driving the vision within the agency and the advertising industry. This vision includes culture, growth opportunities and strategic positioning.

Vice President, LIQUID SOUL MEDIA

January 2011 - September 2013

Jennings led the company's targeted marketing initiatives as Vice President responsible for account services, public relations, media buying/planning and organizational growth initiatives for entertainment, corporate and sports powerhouses including Warner Brothers Pictures, Lionsgate, Fox Searchlight, NBC Universal, Oxygen Network, CNN, Bounce TV, USA Network, Style Media, WE tv, Syfy, Walmart, General Mills, WNBA, United Negro College Fund (UNCF), and others.

Under her leadership, this agency provided unforgettable targeted marketing and publicity campaigns for Fast & Furious 6, Red Tails, The Help, The Hangover: Part II, Harry Potter and the Deathly Hallows, 42, General Mills’ Box Tops for Education Program, Tyler Perry’s Temptation, as well as NBC Universal’s The Voice and SMASH.

Group Director, MATLOCK ADVERTISING

January 2010 - January 2011

As a seasoned advertising agency professional managing multicultural campaigns, Jennings was responsible for growing African American brand equity and driving sales for BMW, MINI, Publix, Luster Products, and Georgia-Pacific. This included traditional advertising of TV, Print, Radio, Digital as well as Experiential and Publicity.

Account Director, GLOBALHUE

November 2007 - January 2010

Jennings was responsible for delivering world-class client service and strategic business growth for the world’s largest retailer; Walmart. Tracey was able to leverage her strong multicultural marketing experience to deliver ideas that move for Walmart in the areas of strategy, analytics, research planning, creative development and production of TV, Radio, Print, Digital Content, and Experiential.

Sr. Marketing Communication Consultant, AAA

May 2006 - November 2007

Jennings was responsible for all marketing and advertising services procurement for AAA.

Sr. Buyer, FORD MOTOR COMPANY

June 2000 - May 2006

Jennings responsible for multi-million dollar procurement for Ford, Lincoln-Mercury, Volvo, Jaguar, Land Rover, Mazda and Ford Credit. It was here where her foundation was built of managing suppliers, developing legal contracts, negotiating cost structures and maximizing ROI that has proven to be invaluable throughout her career in marketing.

Marketing Associate, BRISTOL-MYERS SQUIBB

May 1998 - August 1998

Internship :: Jennings was responsible for brand marketing for Pravachol.

Pharmaceutical Sales Rep., PFIZER, INC.

May 2007 - December 2007

Internship :: Jennings was responsible for (4) of the company's top performing drugs (Zithromax, Zyrtec, Zoloft and Diflucan) across a territory of (3) states.

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areas of expertise

Seasonal Retail Messaging

Brand Strategy

Multicultural

Digital

Publicity

Creative Process

Promotions

Events

Research & Analytics

Project Management

Media Planning

Celebrity Curation

Client Services

Vendor Management

Sales

Procurement

People Development

Business Development

Integrated Marketing

Strategic Partnerships

 

educational experience

 

Florida A&M University (MBA)

1998-2000

Florida A&M University (BS)

1994-1998

Project Management Professional (PMP)

Project Management Certification

Six Sigma Green Belt

Process Certification

General Securities License

Series 7 Certification

accolades

Black Enterprise Top Women in Advertising & Marketing

2016

Black Enterprise Top Women in Advertising & Marketing

2013

Rolling Out Magazine Top 25 African-American Women in Atlanta

2012

 

portfolio lookbook

Samples of My Work

This portfolio of projects is a great way for you to get to know what I’ve done. Take a look at everything I’ve worked on to get a sense of the unique skills and experience I have brought to my projects. Happy to provide more details as appropriate.

coming soon

tbd

coming soon

tbd

coming soon

tbd

 

let's connect

I'd love to talk about how we make magic together! Send me a message and I’ll get back to you ASAP.

The traceydanielle Consulting Group.